A watchword flags arriving stories that mention a term you care about: a client, a competitor, a spokesperson. Add and manage watchwords from the Watch tab; matched stories gather there and can send a notification.
Watchwords check stories once, when they arrive, so a new watchword applies from now on rather than searching backwards. Whole-word matching is on by default to keep short terms from over-matching. Watchwords are part of Inkline Pro, alongside monitors.
Still stuck? Back to the help centre or use the contact route there.